If you bake it, they will come.

Partnering with Commonwealth//McCann, we brought Chevy’s beloved jingle, “Baseball, Hot Dogs, Apple Pie and Chevrolet” back to life. By collaborating with the Mayor of Flavortown himself, Guy Fieri, we created a never-before-seen treat: the Apple Pie Hot Dog. It was offered exclusively at the MLB Field of Dreams Game in August 2021.

Posting teasers and interactive videos via TikTok, Twitter and Instagram the week leading up to the Field of Dreams Game we created massive buzz around this culinary collaboration while keeping Chevy at the forefront of every baseball fan’s mind.

Media Impressions: AdAge, Automotive News, Barstool Sports, Insider, Food & Wine, The Late Show with Stephen Colbert

Awards:
Webby Winner: Advertising, Media & PR — Food and Beverage
Webby Honoree: Advertising, Media & PR — Integrated Campaign
The D Show Winner: Public Relations
The D Show Winner: Integrated Campaign
The D Show Nominee: OLA- Social Tik Tok Facebook/Insta/Twitter
The D Show Nominee: Experiential/Live Shows
Clio Awards, Bronze: Branded Entertainment & Content