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Bringing tomorrow’s workforce to Southeast Michigan

The Detroit Regional Partnership is the access point for all future business interested in tapping into the advantages of the southeast region of Michigan’s collective expertise and driven talent force. The DRP’s future-propelled message is conveyed through storytelling images as well as images driven by graphic style. Bold and approachable, the warm hues build upon this positive outlook, creating a cohesive and compelling perspective of Southeast Michigan. 

I was one of two designers in charge of creating the DRP brandmark, visual language and a short identity guideline.

 

Client: 
Detroit Regional Partnership

Discipline: 
Brand Identity

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