Hi, I’m Taylor,
a design-first ACD.
I specialize in strategic branding and creative storytelling through digital media.
Introducing GM’s 30 Under 30 Techs
Weber Shandwick partnered with sister agency MRM to create a longform YouTube episodic series and social-first mini series for Chevrolet Performance. Hosted by Garrett Reed, each episode puts Performance engineers head-to-head on provocative questions, with the closest answer earning the next design decision for an evolving concept car. The result: debate-driven content where expertise doesn’t just shape the conversation—it shapes the build.
Role: Creative direction, content creation
Credits:
Client: Chevrolet Performance
Agency: Weber Shandwick/MRM
ACD: Taylor Gabrish
Videographer/Editor: Zen Grey
Art Director: Gary Kunkel (MRM)
Copywriter: Stu Clapp (MRM)
Crawler Corner
We extended the conversation beyond the main episodes with a four-part social series, putting Garrett and a Performance engineer on creepers to continue the debate, challenge assumptions and give audiences more reasons to weigh in.