Hi, I’m Taylor,
a design-first ACD.
I specialize in strategic branding and creative storytelling through digital media.
Welcome to the Auto Mercado
In LA, la cajuela is more than a trunk. It’s where hustle meets heart, family recipes become local favorites and communities come together. We brought the hatch; Latinx small-business owners brought the craft, passion and stories. Through a social series at local markets and swap meets, the Chevy Equinox became a mobile storefront, spotlighting the tamaleras, baristas and Doers fueling their neighborhoods. Together, the content celebrated the talent, traditions and entrepreneurial spirit behind every exchange.
Role: Creative lead, art direction
Credits:
Client: Chevy
Agency: Weber Shandwick
GCD: Nate Paulson
ACD: Taylor Gabrish
ACD: Lauren Lapid
Writer: Anna Kennedy
Organic Social Content
Episodes featured influencer-hosted conversations with local entrepreneurs, while short-form videos captured coffee chats, family recipe taste tests and day-in-the-life stories.