Calling All Dream Chasers
In anticipation of the arrival of the 2024 Chevy Trax, we were tasked with finding a fun way to make that announcement. Teaming up with Everette Taylor, a creative entrepreneur and CEO of Kickstarter, we created the Fast Trax Your Future contest, giving one lucky winner the chance to become Chevy’s first ever “Lead Dream Chaser.” This three-month opportunity enabled this ‘LDC’ to pursue their lifelong dream or passion project. The Lead Dream Chaser then shared their journey on social media and in return received $100,000 and three months with the all-new 2024 Chevrolet Trax.
Media Impressions: Detroit Free Press, Thrillist, Ebony, Fox Business, Fox 2 Detroit, GearJunkie, MSN
Group Creative Directors: Liz Newman, Joe Gielniak
Associate Creative Director: Nate Paulson
Copywriter: Brady Fredericksen
Art Directors: Taylor Gabrish, Maegan Williamson
Designer: GiGi Novak