Calling All Dream Chasers

In anticipation of the arrival of the 2024 Chevy Trax, we were tasked with finding a fun way to make that announcement. Teaming up with Everette Taylor, a creative entrepreneur and CEO of Kickstarter, we created the Fast Trax Your Future contest, giving one lucky winner the chance to become Chevy’s first ever “Lead Dream Chaser.” This three-month opportunity enabled this ‘LDC’ to pursue their lifelong dream or passion project. The Lead Dream Chaser then shared their journey on social media and in return received $100,000 and three months with the all-new 2024 Chevrolet Trax.

Media Impressions: Detroit Free Press, Thrillist, Ebony, Fox Business, Fox 2 Detroit, GearJunkie, MSN

Group Creative Directors: Liz Newman, Joe Gielniak
Associate Creative Director: Nate Paulson
Copywriter: Brady Fredericksen
Art Directors: Taylor Gabrish, Maegan Williamson
Designer: GiGi Novak

Influencer Content

@claireandpeter Are you ready to chase your dream? @chevrolet is offering one person the chance to chase their dream with $100K and three months with the All-New 2024 #ChevyTrax. #Ad #Contest ♬ Memories - Lux-Inspira
@everette There’s still time to chase your dreams with $100K and 3 months with the All-New @Chevrolet 2024 #ChevyTrax ♬ original sound - Everette

Lead Dream Chaser Content

@greatlakeslove “For You” content for my Marquette friends! Let’s do this! 🚗 Get registered today. 🪣🧤🌊 #marquette #marquettemichigan #upperpeninsula #lakesuperior #greatlakes #chevytrax @Chevrolet ♬ original sound - GreatLakesLove
@greatlakeslove Petoskey and Harbor Springs Friends! We are coming your way for a cleanup with the #ChevyTrax — Join us! 🪣🌍🧤💪🏻 #petoskey #harborsprings #michigan #greatlakes #cleanup #foryou ♬ original sound - GreatLakesLove
@greatlakeslove We’re ready to roll! Will we see you at a cleanup this week? 🪣🧤🌍 #beachcleanup #greatlakes #chevytrax @Chevrolet ♬ Ends of the Earth - Lord Huron

Microsite

BTS with Native Foreign