Celebrating the People
Behind the Bowtie

Chevy celebrated by sharing stories through the eyes of their customers, fans and employees from around the world – because people are the heart of everything at Chevy.

Viewers enjoyed a week of daily themes and activities, trivia, special guests and inside looks at Chevy’s iconic vehicles, alongside current models, and more. Following along on social media to celebrate Chevy’s deep-rooted automotive history and those who have put their heart and soul into making the brand what it is today, fans were encouraged to share their cherished Chevy vehicles and memorabilia using the hashtag #ChevyLove for the chance to be featured on the brand’s social channels.