Hi, I’m Taylor,
a design-first ACD.

I specialize in strategic branding and creative storytelling through social media.

Hummer EV vs Everything

With the fastest, most powerful Corvette ever built being, well, built, I had the chance to work on revealing it to the world. We unveiled this marvel of speed and performance in July and it was an all-out assault on social with a mix of static carousel and video sizzle reels combined with a plethora of content from influencers. I helped lead the creative for social while working with our creator team in Miami to get the final video deliverables live.

Role: Art direction

Credits:

Client: GMC
Agency: Weber Shandwick
ECD: Josh McGuire
GCD: Dane Rahlf
ACD: Taylor Gabrish
ACD: Brady Fredericksen


Media Impressions:

The Reveal

For the reveal, we created two social-first videos: one that takes a look under the hood from the engineer’s perspective, and the other that pays tribute to the godfather of the C8 himself, Tadge Juechter.