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Changing How People Move. For the Better.

How can we reimagine the way a city moves? It takes people with ideas – and a place to innovate and collaborate, experience and explore. That’s what Michigan Central is about. It’s where people work alongside people, exchanging ideas, challenging the status quo and daring to rethink everything – from new and better ways to share streets to transforming roads into public places. And the bigger picture? Michigan Central is a catalyst – a nexus of movement toward a better tomorrow. Where urbanists, technologists, civic organizations, designers, companies, communities and neighbors share their energy and ideas to take back the streets – providing people with greater opportunities to live better and more independent lives.

I was one of two designers who developed the visual language and created various touchpoints.

 

Client
Ford Motor Company

Deliverables
Michigan Central Brand Identity

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